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Earning the MKT-101 Certification demonstrates that the candidate has the skills and knowledge required to design, execute, and optimize customer journeys using Marketing Cloud. It also demonstrates the candidate's commitment to staying up-to-date with the latest trends and technologies in the field of digital marketing.

Salesforce MKT-101 is an exam designed to measure your knowledge and proficiency in building and analyzing customer journeys using Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification program includes various topics, such as creating emails, building landing pages, segmentation, and automating customer journeys through Salesforce Marketing Cloud.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q104-Q109):

NEW QUESTION # 104
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?

A. Recent Email Send Report
B. Tracking Extract
C. Data Views
D. Send Log

Answer: D

NEW QUESTION # 105
A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.

A. Create a filter and a data extension key, an interaction and a triggered send.
B. Create a filter and a data extension key, an interaction and a user-initiated send.
C. Create a measure and a data filter, a filter activity then use a guided send.
D. Create a measure and a data filter, a filter activity then use a triggered send.

Answer: C

NEW QUESTION # 106
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

A. Company Website URL
B. Profile Center URL
C. Terms and Conditions Policy
D. Physical Mailing Address

Answer: B,D

NEW QUESTION # 107
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
B. Personalization Strings still allow PII to be displayed within an email.
C. Tokenized Sending should be combined with field-level data encryption for additional security.
D. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.

Answer: A,B

Explanation:
Two considerations that should be made about tokenized sending are:
Personalization strings still allow PII to be displayed within an email. Tokenized sending does not encrypt or mask PII within an email, it only prevents it from being stored in Marketing Cloud. Therefore, personalization strings should be used with caution and only when necessary.
Service Level Agreements for email sends are unsupported with the inclusion of outside servers. Tokenized sending relies on an external server to provide PII at send time, which may introduce latency or errors that affect the delivery time and performance of emails.
Journey Builder decision splits do not provide a method to access tokenized data natively, but they can be configured with custom activities or API calls to do so. Tokenized sending does not require field-level data encryption for additional security, as PII is never stored in Marketing Cloud. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_tokenized_sending.htm&type=5

NEW QUESTION # 108
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

A. Request a Private Domain to be added to the existing business unit.
B. Create a new business unit for the new brand.
C. Implement a new SSL Certificate for the new brand.
D. Request a second SAP for the existing business unit.

Answer: B

Explanation:
Creating a new business unit for the new brand can be used to have different styles and identities for the emails and landing pages. A business unit is a logical grouping of Marketing Cloud features, settings, users, and data that allows for brand separation within an account. A business unit can have its own sender profile, delivery profile, content, domains, and SAP. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_business_units.htm&type=5

NEW QUESTION # 109
......

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Intereactive MKT-101 Testing Engine & Test MKT-101 King

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q104-Q109):

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